Sports has emerged as a powerful medium to unite, motivate and enliven people. Every individual looks up to heroes to motivate themselves, Love for food, football, and music: this is a defining characteristic of Malabar. The region also takes pride in its very own football legends and today's world it is the sporting legends who captivate the minds and imagination of the children and adults alike.
Malappuram is considered as "Mecca of Kerala Football"
and should be the football capital of Kerala. AIFA aspires to mould such gifted heroes from among the millions of talented youth from this legendary football continent.